The successful Gothaer campaign



Worries do a good job:
The Gothaer campaign achieves top scores.

The „All worries gone“ campaign, begun in 2012, is the most successful for the insurance company based in Cologne. It not only increased image ratings, but established a new format in the insurance company landscape: witty, bizarre, likable and memorable…

 

67 % more online contracts for personal liability insurance
58 % higher demand for insurance products
45 % higher brand awareness (according to ICON) – in only one year

 

One in three persons knows the Gothaer campaign and the message: All Worries Gone.

 



These are our current Worries.

The latest TV commercial on occupational disablement insurance shows how easy it is to dissolve the grey nerve-rackers in thin air. The topic was taken up in a large-scale social media promotion, along with a print ad, “Click yourself in the know” to dispel prejudices and enlighten.

 



The curtain rises: Worries on the digital stage.

What do worries do when they can no longer work as concerns? Surprising answers are given in our viral spots…

 

























 


Worries to crumple up.

In over 30 ads, we show thirty entertaining possibilities for dealing with worries.

 

 

 







For Worries the game is up.

Our All-worries-gone Game, that we programmed in-house, increased Facebook fan numbers by 40 percent. In the way familiar from the “Moorhuhn” game, with a click of the mouse, players could make worries go up in a puff of smoke. Here you can try it out.

 

1
 

Core idea

2
 

TV spots

2
 

Virals

30
 

print ads

50
 

percent more brand liking

67
 

percent more online contracts
for private liability insurance

 

 

 

 

 

 

 

 

 

 

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