DELICIOUS IN VEGETARIAN
A SAUSAGE PRODUCER CONQUERING THE WORLD
More and more people are looking for alternatives to sausage and meat products. The Rügenwalder Mühle sees this development more as an opportunity than a threat. We got to accompany this well-known sausage manufacturer from package development to the on/ offline promotions for a convincing communication. Our task: Making the vegetarian Mühlen products as delicious as possible without discrediting meat consumption. The result: Profits are much higher than expected.
It was obvious what to do with this revolutionary treat. The vegetarian products are the heroes in specialty and consumer ads. On top of this, you have competent supporters, convincing market data and authentic, impressed comments. Because credibility is of central importance for the “family business with a face”.
Whether it is the homepage, a display campaign or social media, the online communication about the product and Rügenwalder employees integrates the new products in everyday conversation and makes the consumers hungry to try them out.
Obviously everyone needs to strategically consider the question about the future. But this can be done in a fun way – with a couple of meat delivery boys, who suddenly and surprisingly disappear.