The Family firm with a face.



Core idea

The family firm with a face is Rügenwalder Mühle’s answer to the long decline of trust in the food industry. In the most comprehensive presentation that we have ever executed for a client, real-life employees of the sausage manufacturer based in Bad Zwischenahn feature in the advertising. On all packages, on TV, in the cinema. QR videos and print, on the website, at Facebook, Twitter, YouTube and Instagram.

 




Packaging design

The heart and soul of the campaign are the three million packages that go into shops every week and that were newly designed by us. For every sub-brand, there are two employees pictured on the package; the corresponding QR codes call up a total of nine videos.





Website

Behind every product and every subject there’s a face – that’s true as well for the website: www.ruegenwalder.de

 




TV commercials and QR videos

The TV commercials and QR videos were shot by Richard Ladkani, a documentary filmmaker who has also filmed Pope Benedict and Jane Goodall.

 

 

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